Increasing member engagement through story & lived experience.
The Rooted In Tomorrow Podcast elevated status for a leading ag cooperative. It generated media attention, galvanized its membership, and, positioned farmers as the changemakers in the global food crisis.
Placing powerful stories to position for the future.
A platform to elevate its cooperative membership.
Rooted In Tomorrow targeted a younger audience and generated interest in new member programs. It created public awareness of climate initiatives and, positioned stakeholders, farmers, and rural citizens as the hero in their everyday stories. The podcast helped make data-informed decisions and amplified guests as advocates for the business.
This data driven platform created a deeper understanding of an already engaged audience.