A content platform for accelerated growth.
Plus, story repositioning to expand appeal on a national scale.
The Cookie Jar Confessionals podcast helped launch T-Rex Cookie into 1,000+ retail locations throughout the midwest. Sales increased by 30%. With data and high-value storytelling to inform decision making.
Repositiong a local story for national appeal.
From quitting a cushy corporate gig to, unapolgetic indulgence.
T-Rex Cookie led with a strong story of a determined founder for nearly a decade as a brand story. Until new markets demanded a new position and authentic product story making the customer our "Hero." Through foundational storytelling and supported content we helped define the product's "Unapologetic Indulgence" to differentiate it in the marketplace. Placing the founder in the backseat of the brand story.
Consumer Packaged Goods
Foundational Storytelling. Product Positioning
Targeted Ads Voice & Tone