A Branded Platform For Growth
The Cookie Jar Confessionals podcast was a cross-promotional storytelling approach. It reached the social media channels of more than 20 different regional brands. It helped launch into 600+ new markets and, created a branded platform for entrepreneurs to attract their own attention.
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Digital Ads In Strategic Markets
Generating measurable brand awareness for new retail locations and, supporting sales at regional locations.
Clearly Positioned
From a "Founders" story to an emotionally driven product story supported by new creative assets on social, programmatic and regional print ads. T-Rex redefined itself as stand-alone product in its category. New messaging and positioning gave the consumer agency over their food choices while insisting food choices do not define one's moral superiority.
Organizational Storytelling
T-Rex Cookie led with a strong story of a determined founder for nearly a decade as a brand story. Until new markets demanded a new position and authentic product story making the customer our "Hero." Through foundational storytelling and supported content we helped define the product's "Unapologetic Indulgence" to differentiate it in the marketplace. Placing the founder in the backseat of the brand story.
YOU DID WHAT?
By putting the founder in the backseat of the brand story, we helped create broader appeal. Creative content strategy and production helped created measurable brand awareness and infused the new direction on new product packaging.
Work
- Foundational Storytelling,
- Brand Positioning
- Podcast Production, Strategy
- Narrative Development
- Digital Audio Ads
- Content Creation
Space
Food, CPG
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CLIENT WORK
