Placing Powerful Stories To Position For The Future
Retention
71%
60.3%
Millennial Demographic
30,000 & counting
Downloads
2,653+
U.S. Cities
U.S. Cities
MEMBERS ARE THE HERO
With more than 2,700 cooperative member-owners, the podcast helped lobby on government policy issues and bridged the gap between consumers, the grocery store, and the source of their food. A people-over-products approach generating a highly engaged millennial audience through personal storytelling.
ROOTED IN TOMORROW
Now in its 6th season of production, Rooted In Tomorrow retains cooperative membership, communicates brand strategy and generates earned media attention for a global agriculture cooperative positioning for the future.
Work
- Podcast Strategy
- Audio + Video Production
- Narrative Development
- Content Support
- Data Analysis
- Audience Profiling
- Photography
Space
Food & Agriculture
CLIENT WORK
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THE AUDIENCE
Rooted In Tomorrow targeted a younger audience and generated interest in new member programs. It created public awareness of climate initiatives and, positioned stakeholders, farmers, and rural citizens as the hero in their everyday stories. The podcast helped make data-informed decisions and amplified guests as advocates for the business. This Data driven platform helped generate audience profiles to activate enterprise wide content and digital strategies.
Increasing member engagement through story and lived experience.
The Rooted In Tomorrow podcast generated earned media attention in select markets, elevated status for a leading ag cooperative and, positioned farmers as the changes makers in a global food crisis.
